In the year of "One Billion, Trillion B.C.", Porky Pig gets a magazine in the mail. While he is reading it, he finds out that bearskins are all the rage, so he sets out to kill a bear. He goes into the forest, finds a bear, and attempts to kill it to get the bearskin.
The magazine was called "Expire", another take on "Esquire" magazine. "Brother Brat" would also feature another parody of the magazine.