Looney Tunes Wiki

Mil-Looney-Um 2000

3,420pages on
this wiki
Add New Page
Talk0 Share

Mil-Looney-Um 2000 is an event promoting the then upcoming new millennium.


In late 1998, Warner Bros. issued press releases promoting their Mil-looney-um 2000 campaign which was supposed to be a huge marketing blitz with tie-ins galore leading up to the year 2000. A portion of the press release:

Warner Bros.' classic Looney Tunes characters celebrate the millennium with the irreverent "Mil-LOONEY-Um," a companywide marketing initiative spanning the world beginning third quarter 1999, led by Warner Bros. Consumer Products.

In the United States, the Mil-LOONEY-Um campaign includes Kids' WB!, The WB Television Network's children's programming service, which will broadcast specially created animated interstitial programming weekdays. In addition, Kids' WB! will feature a Mil-LOONEY-Um-themed "watch & win" contest on Saturday mornings during November and December.

Additionally, Warner Bros. Studio Stores will host special in-store events in locations nationwide, including the Warner Bros. Studio Store at One Times Square.

Warner Home Video product will feature Mil-LOONEY-Um branding via on-pack stickers and Mil-LOONEY-Um moments included in the preview trailers. Warner Bros. Online will have a dedicated Mil-LOONEY-Um area on its Web site with streaming video of interstitials, online polls and shockwave games.


Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Also on Fandom

Random Wiki