The title is a pun on "guided missile".
Wile E. Coyote is cooking some food in a tin bucket over a fire. He adds pepper and a drop of a brown liquid, and Wile stirs the bucket and fishes out what is revealed to be a tin can. The Coyote then sits down on a rock and prepares to cut the can in half (as if it was a steak) before he realizes what he is eating, and then pushes the entire table setting off the rock table. "Coyote - Eatibus Almost Anythingus". With a Beep-beep, the Roadrunner speeds by and throws the coyote rolling across the ground. The camera cuts to the Road Runner, who is currently a blur of motion, and freezes the clip temporarily to add his fictitious Latin name "Velocitus Delectiblus". Wile licks his lips, then dashes after his nemesis. The Road Runner taunts Wile before speeding off at an impossible velocity, dusting up all the roads in the distance. Wile stops in mid-stride, then thinks of his new plan.
1. The Coyote attaches a pointed blade to the end of his nose and plunges himself off a bow at the passing Road Runner, but instead spears through the trunk of a saguaro, which breaks out of the ground and falls over a cliff.
2. Wile then loads himself into a slingshot and cuts the string as the Road Runner dashes ahead of him, but nothing happens. He ducks out of the slingshot and puts his head into it to peer at the "faulty" string, but then it activates and pitches the Coyote onto the stone ground 10 feet away.
3. The Coyote lies in wait for the Road Runner to come around a turn and lights a cannon fuse, but instead of firing the cannonball, the entire cannon, with Wile on board, is fired backwards into a mountain wall. When Wile steps out of the cannon, it fires another ball into his face.
4. He then attempts to use a stone "wrecking ball" attached to a tree to hit the Roadrunner, but instead hits the trunk of the tree, which hammers him into the rock he is standing on.
5. Next, Wile simply rolls the ball down a hill out into the road, but it pitches up a stone serac and right back on top of its owner.
6. Wile covers a narrow canyon floor with Acme GREASE, but once again, a truck just happens to be approaching. He tries to run across the grease, but fails and is run over. The Road Runner easily glides over it, so he attempts to follow. However, each attempt moves him forward a negligible amount of distance until he finally collapses in the grease.
7. The Road Runner is then seen zipping to one end of a cliff and beeping at the Coyote on the other end, who attempts to swing over the canyon but only smacks into a plateau just underneath him.
8. Wile leaves out bird seed while he climbs to the top of the cliff and prepares his trap. The Road Runner zips up and munches down, while the Coyote lowers a dynamite stick on the end of a fishing line. Instead of blowing up the Road Runner, the flame travels up the line and back to the TNT box, which explodes on the Coyote.
9. He then creates a tar-and-feather machine based on his readings of How To Tar And Feather A Road Runner: 10th printing, and successfully tests it on a small cactus. Wile hides in a thin crevice with the machine pointed towards the road that the Road Runner traverses. Unfortunately, the emitters spin around and attack their owner, and the Roadrunner, as if it were the simplest thing in the world (which it is), holds up a sign saying: ROAD-RUNNERS ALREADY HAVE FEATHERS!
10. Wile prepares one final trap: a dynamite pit in the road. Just after he lights the fuse, the Road Runner stops short of him and beeps in his face, provoking a short chase that ends when he runs directly over his own exploding pit. Dejected, the charred Coyote walks off-camera and returns with a stand-up sign that says: Wanted: One gullible Coyote. Apply to manager of this theater. Then he goes back and returns with the Looney Tunes "That's all folks!" end-title card.
- VHS - The Looney Tunes Video Show - Volume 10
- VHS - Road Runner and Wile E. Coyote: The Scrapes of Wrath
- LaserDisc - Road Runner Vs. Wile E. Coyote: If At First You Don't Succeed...
- DVD - Looney Tunes Golden Collection: Volume 2, Disc Two
- In the ABC and CBS airings of this cartoon, the last part where Wile E. Coyote pulls the "That's All, Folks!" card has the "That's All Folks!" card replaced with a black screen (since most network airings of Looney Tunes edited out the opening and closing cards, often editing out scenes and gags that were associated with them).
- The first two gags of this cartoon were reused in The Bugs Bunny Road-Runner Movie.
- The introductory scene where Wile E. is seen cooking a can is used in the Thanksgiving special, Bugs Bunny's Thanksgiving Diet.