Golden Crisp, originally marketed as Sugar Crisp, is a breakfast cereal made by Post Cereals which consists of sweetened puffed wheat. It was introduced in 1949 as Sugar Crisp.[citation needed|date=]

The older commercials feature Bugs Bunny and various Looney Tunes characters.

In 1995, Post Cereals promotes six Looney Tunes figures from Raisin Bran, Honey Comb, and Golden Crisp.



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