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Golden Crisp, originally marketed as Sugar Crisp, is a breakfast cereal made by Post Cereals which consists of sweetened puffed wheat. It was introduced in 1949 as Sugar Crisp.
The older commercials feature Bugs Bunny and various Looney Tunes characters.
In 1995, Post Cereals promotes six Looney Tunes figures from Raisin Bran, Honey Comb, and Golden Crisp.
- June Foray, who voiced Granny in Looney Tunes, also voiced Sugar Bear's arch-rival, Granny Goodwitch.