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- "15 minutes could save you 15% or more on car insurance."
The Government Employees Insurance Company (GEICO /ˈɡaɪkoʊ/) is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 13 million motor vehicles owned by more than 12 million policy holders. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. Rather than relying on agents to sell policies, GEICO uses a direct-to-consumer sales model and puts funds saved from not paying agent commissions toward the purchase of television advertising, with several campaigns running simultaneously in national markets. Its mascot is a Gold dust day gecko with a Cockney accent, voiced by English comedian and actor Jake Wood. GEICO is well known in popular culture for its advertising, having made a large number of commercials intended to amuse viewers.