Private Snafu is the title character of a series of black-and-white American instructional cartoon shorts produced between 1943 and 1945 during World War II. The character was created by director Frank Capra, chairman of the U.S. Army Air Force First Motion Picture Unit, and most were written by Theodor "Dr. Seuss" Geisel, Philip D. Eastman, and Munro Leaf. Although the United States Army gave Walt Disney the first crack at creating the cartoons, Leon Schlesinger of the Warner Bros. animation studio underbid Disney by two-thirds and won the contract. Disney had also demanded exclusive ownership of the character, and merchandising rights. Nel 2007 shows the goal was to help enlisted men with weak literacy skills learn through animated cartoons (and also supplementary comic books). They featured simple language, racy illustrations, mild profanity, and subtle moralizing. Private Snafu did everything wrong, so that his negative example taught basic lessons about secrecy, disease prevention, and proper military protocols.
Private Snafu cartoons were a military secret—for the armed forces only. Surveys to ascertain the soldiers' film favorites showed that the Snafu cartoons usually rated highest or second highest. Each cartoon was produced in six weeks, compared to the six months usually taken for short cartoons of the same kind.
The name "Private Snafu" comes from the unofficial military acronym SNAFU ("Situation Normal: All Fucked Up"), with the opening narrator merely hinting at its usual meaning as "Situation Normal, All ... All Fouled Up!"
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