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Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary, Latvia and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany). In France, Sweden, Finland, Belgium, the Netherlands, Brazil, the UK, Ireland, Nigeria and Colombia, P&G markets similar formulations under the Oral-B brand.