Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors LLC, is a brand of automobiles produced by American automaker General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ouster in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose," would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking the Model T as the best-selling car in the United States by 1929.
The Tasmanian Devil appeared in a late-1990's ad for Chevy with Dale Earnhardt and his son, Dale Earnhardt Jr.
In 1999, A Warner Bros. Edition of Chevy Venture hit the streets.